BullSmyth has a unique name that fits their industry culture as real estate investors and developers. They wanted to convey two messages through their branding.
With this in mind, it was also important to insure that their brand was still perceived as deeply relational.
When we started with BullSmyth they had a logo concept of a bull with its hoof on an anvil. As we dug into the concept we discovered that we could create a strong/simple/iconic logo that was both an anvil and a bull at the same time. They were sold (pun implied)!
From there we began developing their web presence. It was in the website phase that we focused our attention on making sure their audience saw them as relational.