BullSmyth - Lumentum Creative


Client: BullSmyth Holdings

BullSmyth has a unique name that fits their industry culture as real estate investors and developers. They wanted to convey two messages through their branding; the stubborn strength of a bull and the unbreakable foundation of an anvil. With this in mind, it was also important to ensure that their brand was still perceived as deeply relational. When we started with BullSmyth we discovered that we could create a strong/simple/iconic logo that was both an anvil and a bull at the same time. They were sold (pun implied)! From there we began developing their messaging through their web presence and additional print and digital marketing assets.

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