When Climbtech first approached us in early 2019 to help them establish a stronger brand presence in their industry, they had three key objectives in mind;

1. Reimagine the existing logo and create new messaging to better position Climbtech in the tower & utility industry.
2. Redesign and migrate their two existing sites into one cohesive e-commerce website.
3. Create better alignment between their branding and marketing to help increase the valuation of their company as they positioned themselves to sell the company in 3-5 years.

We quickly got to work understanding their industry and began to help them achieve some “quick wins” related to product marketing as we began to reimagine the existing logo identity. Once this was complete, we helped Climbtech navigate the challenge of transitioning an existing brand visually and carrying the new logo across all touchpoints. A new website was launched, product marketing was enhanced, and Climbtech finalized the sale of the company to WernerCo. in early 2021 ahead of their anticipated timeline.