Client: TCG Sourcing
TCG needed a way to position their brand directly with manufacturers for distribution in the Amazon marketplace. As a newly launched company, TCG needed a way to bring a clarified strategy and process to manufacturers to gain the trust necessary to represent their brands in the e-commerce marketplace. TCG’s core principles reflect how much the consumer’s needs and purchasing experience matter. Through our discovery and design process, Lumentum helped TCG refresh their brand identity, clarify their values and message, and integrate them into a newly designed website targeted towards product manufacturers.